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Vinyl Consumption Record Shop
Goals
Vinyl Consumption Record Shop aimed to increase foot traffic to its Albuquerque store and find more record collections for sale. The business wanted to expand its inventory while reducing the need for travel to locate collections.
Strategy
The shop implemented a multi-faceted digital strategy that included:
- A new website optimized with local search engine optimization to attract customers from the Albuquerque area.
- An email subscription list to keep customers engaged with exclusive offers and news.
- An online store featuring branded merchandise.
- A request form for individuals interested in selling their record collections, simplifying the process for sellers to connect with the shop.
Results
- Significant increase in foot traffic to the Albuquerque store, driven by improved local search visibility.
- A rise in customer inquiries via phone, thanks to the easy-to-navigate website and enhanced local presence.
- An increase in record collection requests through the online form, leading to a larger inventory.
- The shop expanded its stock without having to travel to source collections, saving time and resources.
Maurice “The Hulk” Jackson
Goals
Maurice “The Hulk” Jackson, a professional MMA fighter, aimed to expand his career beyond the ring by becoming a professional coach, motivational speaker, and advocate for coaching youth with adaptive needs. The goal was to build his brand and attract sponsorships to support these efforts.
Strategy
To achieve this, a dedicated website was created with local search engine optimization to target individuals in Albuquerque interested in MMA, boxing, wrestling, and personal training. A sponsorship program was also developed, allowing local businesses to sponsor Team Hulk. The website served as a central platform for Maurice to share his media appearances and promote his professional fighting career, attracting potential sponsors and clients.
Results
- The sponsorship program saw increased interest from local businesses, resulting in a growing network of sponsors showcased on the website.
- Maurice now has a centralized platform to share his achievements, media features, and fighting career, which has helped attract additional sponsors.
- These sponsors have provided crucial support for Maurice’s initiatives, including his work with youth with adaptive needs, furthering his impact as both a coach and community advocate.