Our Process

Before starting a web design project, we work with stakeholders to define SMART goals for the project. SMART goals are:

• Specific
• Measureable
• Achievable
• Relevant
• Time-bound

Examples of SMART goals for an Albuquerque web design project is:

• Create a website that increases local traffic to physical store by 20% in 3 months.
• Create a website that results in 2 online booking requests per week in 3 months.
• Create a website that ranks above my competitors for the search term “albuquerque brew pub” in 6 months.

All of these goals are specific, measurable, achievable, relevant, and time-bound. Setting up your web design project with SMART goals clearly defined will set your business up for success.

Completing an expert customer analysis for a business involves understanding customer needs, behaviors, and preferences to inform business strategy. Here’s a short summary of the process:

1. Segment the Audience: We start by dividing your customer base into clear segments based on demographics, psychographics, buying behavior, and preferences.
2. Analyze Customer Data: We use your sales data, CRM insights, and analytics tools to identify patterns in purchasing behavior, product usage, and engagement. Understand who the top customers are and their lifetime value.
3. Develop Buyer Personas: We create detailed profiles of ideal customers, including their goals, challenges, and how they interact with your product or service.
4. Analyze Customer Journey: We map out your customer journey from awareness to post-purchase to identify friction points and areas for improvement in user experience.
5. Refine Strategy: We use the analysis to adjust engagement, product development, and customer support strategies to better meet customer needs, enhance loyalty, and drive growth.

This process provides deep insights into your customer behavior, helping your business align its offerings with customer demands for better results.

Creating an expert competitor analysis for a your business involves understanding how nearby competitors operate and attract customers. Here’s a short summary of the process:

1. Identify Local Competitors: We identify businesses in your area that offer similar products or services. Include both direct competitors and those that meet similar customer needs.
2. Evaluate Business Offerings: We review competitors’ product or service range, pricing, promotions, and unique selling points. Identify what they do well and where they might lack.
3. Analyze Customer Experience: We visit competitors (either in person or online) to assess their customer service, atmosphere, and how they interact with clients. Look for aspects that create loyalty or drive customers away.
4. Assess Marketing Efforts: We examine how competitors market themselves. Analyze their marketing strategies, use of social media, online reviews, and promotions (e.g., discounts, special events).
5. Study Online Presence: We analyze competitors’ websites, SEO strategies, Google My Business profiles, and review sites like Yelp. Focus on their digital reach, user engagement, and customer feedback.
6. Check Location and Accessibility: We observe the location, foot traffic, parking availability, and general accessibility of competitors’ businesses. This can influence customer choice in a local setting.
7. Monitor Community Involvement: We track competitors’ involvement in local events, sponsorships, or partnerships. Their engagement with the community can build brand loyalty.

By understanding your competitors’ strengths and weaknesses, you can identify opportunities for differentiation, improve your offerings, and enhance your market positioning in Albuquerque and beyond.

After we define SMART business goals in step 1, complete the customer analysis in step 2, then complete the competitor analysis in step 3, we can prioritize the tasks needed to execute your web design strategy.

1. First, we determine all of the components needed on your WordPress website.
2. Then, we design and customize your WordPress website and content that is SEO-optimized.
3. Next, we setup website analytics that allow us to track key performance indicators to report on your goal progress,
4. Last, we finalize the monthly hosting plan including security updates and SEO maintenance.

Your new website will begin working for you right away, however many objectives will take several months to achieve. When it comes to SEO (search engine optimization), it can take months to rank high on search engines for competitive key words.

When you upgrade your maintenance plan with ABQ Web Works, you will receive professional SEO services every month which will help you to meet your goals faster.

Each month, we will analyze your website and visitor analytics, your competitor rankings, and your keyword impressions to execute a winning SEO strategy.