Content is King

Our 10-Step Strategy to Create Content that Works:

Our monthly content packages include a 10 step custom content strategy for your business.

1. Define Goals

We start by identifying what your business aims to achieve with its content:

• Increase brand awareness
• Generate leads
• Drive website/store traffic
• Improve customer retention
• Increase sales
• Attract employees

2. Understand Your Target Audience

We will develop detailed buyer personas to understand who the content is for, including:

• Demographics (age, location, occupation, etc.)
• Interests and pain points
• Buying behavior and preferred platforms
• Questions or challenges they need help with

3. Conduct a Content Audit

If the business has existing content, evaluate its performance:

• Identify high-performing content
• Find gaps in topics or formats
• Assess alignment with audience needs

4. Research Keywords and Competitors

Perform keyword research to identify topics your audience is searching for. Analyze competitors to find content opportunities and differentiation points.

5. Choose Content Types and Channels

Decide on the types of content that will resonate best with the audience:

• Blog posts
• Social media posts
• Videos or webinars
• Infographics
• Email newsletters

Select distribution channels where your audience spends their time: Instagram, Facebook, LinkedIn, Youtube, Reddit, Email, SMS

6. Develop a Content Calendar

Create a timeline that organizes content production and publication, including:

• Key dates (e.g., holidays, product launches, campaigns)
• Frequency of posting for each platform

7. Craft Engaging, High-Quality Content

Ensure all content:

• Provides value to the audience
• Aligns with the brand’s voice and tone
• Includes calls-to-action (CTAs) to guide user behavior
• Is optimized for SEO

8. Promote Content

Execute organic strategies to amplify reach:

• Social media shares
• Email campaigns
• Partnerships with influencers or affiliates
• Search engine optimization

9. Monitor and Analyze Performance

Track content effectiveness using analytics tools (e.g., Google Analytics, social media insights). Measure metrics like:

• Traffic and engagement
• Conversion rates
• Use the insights to refine your strategy over time.

10. Iterate and Optimize

A content strategy is dynamic. Regularly review results, adapt to audience preferences, and stay ahead of industry trends.

By following this structured approach, we can ensure your content strategy drives meaningful results while building a strong connection with your audience.